Five Tips to Thrive on Google Buzz

by Jorge Escobar on February 11, 2010

With Google Buzz, users have found their inboxes converted instantaneously into a social hub. Google’s bold move has turned the web into a whirlwind of blog posts appraising or criticizing the service.

I will leave that part out of this post, as I feel it’s not really fair to evaluate a service that has two days of life, but rather will concentrate on some of the ways you can maximize the use of Buzz if you want to give it a try.

Hide your following/followers

So I agree it is not a good thing to show to the world the contact info and email (Google profiles are generated from your Gmail account). Because Buzz is not centered on follower numbers (like Twitter is) you should definitely and first of all hide that information.

The way to do that is by editing your Google profile and checking off the option “Display the list of people I’m following and people following me”.

Edit your profile_1265909326939

That way anyone visiting your profile won’t be able to see your contact cloud and you can be safe they won’t get spammed because of you.

Keyboard shortcuts are your friends

Using Buzz with your mouse (or touchpad) can be a pain, as posts can be short or long based on the number of comments they have and embedded media.

If you are a Google Reader power user, you already know about the keyboard shortcuts there. You’ll be happy to know that they too work on Buzz.

First, you need to enable keyboard shortcuts on Gmail. Just go to the Gmail settings page and enable keyboard shortcuts.

These are the two keyboard shortcuts I use the most: “n” and “p” allow you to move to the next and previous buzzes. You will see a little arrow on the left top side of the buzz to let you know which one is selected. That way you can navigate through the buzzes fairly quickly.

The second one is the “m” key, which mutes a buzz. That way, if you are not interested in the comments or activity of a buzz, you just mute it and it will be forever archived, unclogging the good stuff you do want to follow. I also believe by muting buzzes, Google’s system can start to learn what’s interesting to you and what isn’t (although that’s more of a hunch than a statement, maybe someone from Google can confirm that).

Don’t import echoes

One thing that gets really annoying is echoes of content from the same source. For example, if you are importing your Google Reader items to Twitter and you are also importing Twitter to Google Buzz, users will see your shared Google Reader items twice. Same goes for FriendFeed (it’s usually a safe bet to not import FriendFeed into Buzz, unless you’re just posting original content there). Just make sure you’re bringing the good stuff just once to your buzz community.

Post from email

A really cool feature that Buzz offers from the get-go is email posting. Just email to buzz@gmail.com from your Gmail account (either web or mobile) and the Subject of your email becomes the title of a new buzz. You can also attach a picture file and it will be added to your buzz.

You can also fine tune who sees those email posts, by going to your “Connected Services” page (just make sure you’ve posted at least one buzz email) and select which group sees those.

connected services - Gmail_1265910378003

Filters are your friends

There are some cool things you can do with filters, both in Gmail as well as in the Buzz search areas.

As indicated by Lifehacker’s Adam Pash, you can have buzzes skip your inbox, so that you’re not distracted by those notification emails.

However, I changed it a bit, because I wanted two labels: one with the buzzes I had participated in and another where I had activity of buzzes I started.

For the first one, I did created a “Buzzes” label, doing a “-From:Jorge Escobar” (notice the minus sign on the front of the name) on the To: and “label:buzz”.

For the second one, I created a label called “My Buzzes”, where I put the “From:Jorge Escobar” and the “label:buzz”. This mimics a little bit the FriendFeed “My Discussions” page.

filters2 Gmail_1265910869943

Another cool tip I learned from my friend Stefan Svartling is the filtering by services. For example, on your Buzz Search input, you can type “jungleg -twitter” and it will show all of my buzzes excluding the Twitter posts. You can filter other services like flickr, picasa, etc. Maybe someone can post a link to what all the services names are.

I am excited of what comes down the road with Google Buzz and I’d love to hear other tips you find out as you discover the service.

Remember to connect with me using my Google Profile.

Happy Buzzing!

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Google’s Whitespace Bid is Where Nexus is Going

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Yesterday I saw the realtime video feed (thanks to @scobleizer) of the unveiling of Google’s new phone, the Nexus One. The phone looks great, with some really cool features and confirming that Google is really lining all its guns towards the mobile space.
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Today I noticed Compete.com had come out with November stats. My blog had a spectacular month (and if you read it, you know why), but my intentions were other: to see how FriendFeed fared in a key month after its Facebook announcement has died down.

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As I read report after report on Google’s Chrome OS, I have to say I feel a little let down. But most importantly, I’m a little hesitant to call it a real Operating System.

According to the official post:

[Google Chrome OS is] an open source operating system for people who spend most of their time on the web.

Don’t we all spend most of our time nowadays on the web? What is not to love?

The problem is the rest of the time when we are not on the web.

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It was from Microsoft.

It picked my interest. A Web Platform Installer? Microsoft doing PHP?

I went to the URL provided and I was blown away with the concept behind this application. Basically Windows has introduced point-and-click cloud computing for the masses and it’s doing it in a way that resembles the iPhone application directory but for web applications.

I hate to say it but it’s brilliant.

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In a post titled “The Web in Danger”, Anil Dash compiles and adds to the thoughts of Tim O’Reilly, Doc Searls and Chris Messina about how the web is in danger of losing its essence: the destination URL.

So far people have thought of websites by the URLs they enter on their browsers to consume its services. But today, they are thinking of businesses as omnipresent services. They want to be able to do everything they normally do on the URL, using their iPhone or on Facebook or on their Chrome OS powered netbook.

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Thumbnail image for Twitter Retweet: A ‘Like’ Function in Steroids

One of the pillars of Social Tools is discovery. You have built a network of like-minded (or influential) people around you, you start striking conversations with them and you start getting the feel of belonging.

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Since the beginning of Twitter, people found a way to hack the system, by introducing the ‘@’ sign to address users and putting ‘RT’ in front to give attribution of an interesting piece of content.

It took a while, but Twitter has finally given us a way to standardize the process and support it from within its data model. And it’s still called the same: Retweet.

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Thumbnail image for Ding-Dong, SEO and PageRank Are Dead

Even as users still question whether real-time is hoopla or really transforming, I think the future is clear: real-time’s most impact will be on search.

And Google is showing up signs of distress.

First they tried to buy Twitter. That was the best move they could’ve tried. Unfortunately its founders were not impressed and really believed in their company. Reportedly they said they wouldn’t sell for a billion dollars.

Google could just scoff and carry on, right? Wrong. They need real-time because that’s where search is moving.

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