Microsoft Azure is The New Outlook

by Jorge Escobar on November 17, 2009

I just received an email invitation to try out a new application. I get a lot of those these days, but this one was different.

It was from Microsoft.

microsoft-wpi

It piqued my interest. A Web Platform Installer? Microsoft doing PHP?

I went to the URL provided and I was blown away with the concept behind this application.

Basically Windows could potentially introduce point-and-click cloud computing for the masses in a way that resembles the iPhone application directory but for web applications, once their Azure cloud service is launched.

According to my friend Roberto Bonini, Azure is just the beginning of a frontal attack for the Cloud Computing crown:

rbonini-cloud

The way I see this evolving is that basically you could launch a cloud-enabled version of the Web Platform Installer add an application from the gallery and launch it on Microsoft’s Azure Cloud and that’s it. The application basically handles the database, frontend, and serving in a matter of minutes. Of course developers would need to modify their payloads to be cloud-aware, but this is not something crazy.

There is already an application gallery that you can see. Matt Mullenweg was quoted today that Wordpress is one of these applications, so bloggers can start their self-hosted blog in minutes, and there are many more already listed, like SugarCRM and mojoPortal. Microsoft is inviting developers to submit their applications to potentially be run by millions of users.

Windows Azure won’t launch until January 1st, but Microsoft is working hard to position itself as the defacto provider of cloud computing for the masses. This is going to be the Microsoft of the future. You can tell they know this is their new business model: cloud applications.

Microsoft has found their new Outlook.

Author’s note: I have edited the article to express my ideas better in terms of where I am extrapolating and where this is an existing application. For the record, I am big fan of Open Source stack, and as a matter of fact this blog runs on EC2, and I have million hits applications currently running for commercial enterprises on the AWS environment.

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{ 4 trackbacks }

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{ 178 comments… read them below or add one }

bediger November 19, 2009 at 11:31 am

This smells like an MSFT PR hit. I bet this goes the way of ".NET" or "HailStorm" or some other all-encompassing, vague-enough-to-impress-corporate-types acronym-laden "vision".

This comment was originally posted on Hacker News

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Gregory Strockbine November 19, 2009 at 4:56 pm

dude, the stuff at http://www.microsoft.com/web/gallery/ is what is called one-click-install. Umpteen web host companies already have this feature.

stop blowing the trumpet for a $40 billion company unless they are paying you.

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Jorge Escobar November 20, 2009 at 1:48 pm

“They” aren’t paying me. I’m not blowing a trumpet either.

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Alexander Orlov November 19, 2009 at 5:54 pm

Tried to install several apps on my Win7 VM and failed every time.

As nicer approach for me as a Google App Engine developer to run (GAE) web apps locally (if corporate rules require this) is to uses the GAE dev server. The local GAE dev server is fast enough to manage the corporate traffic… How many users use the Employee Self Service app or any other intranet app at the same time? 5?

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ACoolDude November 19, 2009 at 6:51 pm

I am not impressed. Since 4 years back you could do apt-get install lamp to install the lamp stack on ubuntu. Or u could do it the point-and-click way in the Synaptic Package Manager

I can’t believe it is 2009 and MS still hasn’t released its cloud computing offering.

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Jorge Escobar November 20, 2009 at 1:48 pm

How many non-developers have head of apt-get. The point I’m trying to make is that this could introduce non-technical users to the power of the cloud, which has been, so far, the realm of developers.

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Scott November 19, 2009 at 6:58 pm

I herd u liek koolaid?

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Jorge Escobar November 20, 2009 at 1:47 pm

I love koolaid.

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Tristan November 20, 2009 at 8:14 am

Umm, that email has nothing to do with Azure.

Nothing.

The Web Platform Installer has been around for a long time. All it does is quickly get a DEV IIS up and running with PHP. Which is nice since it means you dont have to have a spare 200x server that you have to be developing on/near.

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Jorge Escobar November 20, 2009 at 1:46 pm

Yup, that’s why I wrote this piece as a “what-if” scenario:

“Basically Windows could potentially introduce point-and-click cloud computing for the masses in a way that resembles the iPhone application directory but for web applications, once their Azure cloud service is launched.”

Cheers!

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SplendidCRM December 3, 2009 at 11:21 pm

SplendidCRM is also available for Azure. But as a native C# .NET application, you might be able to leverage SplendidCRM to get a free Azure account when you signup for Microsoft BizSpark.

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