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Google

Five Tips to Thrive on Google Buzz

by Jorge Escobar on February 11, 2010

With Google Buzz, users have found their inboxes converted instantaneously into a social hub. Google’s bold move has turned the web into a whirlwind of blog posts appraising or criticizing the service.

I will leave that part out of this post, as I feel it’s not really fair to evaluate a service that has two days of life, but rather will concentrate on some of the ways you can maximize the use of Buzz if you want to give it a try.

Hide your following/followers

So I agree it is not a good thing to show to the world the contact info and email (Google profiles are generated from your Gmail account). Because Buzz is not centered on follower numbers (like Twitter is) you should definitely and first of all hide that information.

The way to do that is by editing your Google profile and checking off the option “Display the list of people I’m following and people following me”.

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That way anyone visiting your profile won’t be able to see your contact cloud and you can be safe they won’t get spammed because of you.

Keyboard shortcuts are your friends

Using Buzz with your mouse (or touchpad) can be a pain, as posts can be short or long based on the number of comments they have and embedded media.

If you are a Google Reader power user, you already know about the keyboard shortcuts there. You’ll be happy to know that they too work on Buzz.

First, you need to enable keyboard shortcuts on Gmail. Just go to the Gmail settings page and enable keyboard shortcuts.

These are the two keyboard shortcuts I use the most: “n” and “p” allow you to move to the next and previous buzzes. You will see a little arrow on the left top side of the buzz to let you know which one is selected. That way you can navigate through the buzzes fairly quickly.

The second one is the “m” key, which mutes a buzz. That way, if you are not interested in the comments or activity of a buzz, you just mute it and it will be forever archived, unclogging the good stuff you do want to follow. I also believe by muting buzzes, Google’s system can start to learn what’s interesting to you and what isn’t (although that’s more of a hunch than a statement, maybe someone from Google can confirm that).

Don’t import echoes

One thing that gets really annoying is echoes of content from the same source. For example, if you are importing your Google Reader items to Twitter and you are also importing Twitter to Google Buzz, users will see your shared Google Reader items twice. Same goes for FriendFeed (it’s usually a safe bet to not import FriendFeed into Buzz, unless you’re just posting original content there). Just make sure you’re bringing the good stuff just once to your buzz community.

Post from email

A really cool feature that Buzz offers from the get-go is email posting. Just email to buzz@gmail.com from your Gmail account (either web or mobile) and the Subject of your email becomes the title of a new buzz. You can also attach a picture file and it will be added to your buzz.

You can also fine tune who sees those email posts, by going to your “Connected Services” page (just make sure you’ve posted at least one buzz email) and select which group sees those.

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Filters are your friends

There are some cool things you can do with filters, both in Gmail as well as in the Buzz search areas.

As indicated by Lifehacker’s Adam Pash, you can have buzzes skip your inbox, so that you’re not distracted by those notification emails.

However, I changed it a bit, because I wanted two labels: one with the buzzes I had participated in and another where I had activity of buzzes I started.

For the first one, I did created a “Buzzes” label, doing a “-From:Jorge Escobar” (notice the minus sign on the front of the name) on the To: and “label:buzz”.

For the second one, I created a label called “My Buzzes”, where I put the “From:Jorge Escobar” and the “label:buzz”. This mimics a little bit the FriendFeed “My Discussions” page.

filters2 Gmail_1265910869943

Another cool tip I learned from my friend Stefan Svartling is the filtering by services. For example, on your Buzz Search input, you can type “jungleg -twitter” and it will show all of my buzzes excluding the Twitter posts. You can filter other services like flickr, picasa, etc. Maybe someone can post a link to what all the services names are.

I am excited of what comes down the road with Google Buzz and I’d love to hear other tips you find out as you discover the service.

Remember to connect with me using my Google Profile.

Happy Buzzing!

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Google’s Whitespace Bid is Where Nexus is Going

January 6, 2010

Yesterday I saw the realtime video feed (thanks to @scobleizer) of the unveiling of Google’s new phone, the Nexus One. The phone looks great, with some really cool features and confirming that Google is really lining all its guns towards the mobile space.
But the announcement wasn’t revolutionary in any level. It’s a great new phone [...]

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Chrome OS: Is It Really An Operating System?

November 19, 2009

As I read report after report on Google’s Chrome OS, I have to say I feel a little let down. But most importantly, I’m a little hesitant to call it a real Operating System.

According to the official post:

[Google Chrome OS is] an open source operating system for people who spend most of their time on the web.

Don’t we all spend most of our time nowadays on the web? What is not to love?

The problem is the rest of the time when we are not on the web.

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Ding-Dong, SEO and PageRank Are Dead

October 30, 2009
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Even as users still question whether real-time is hoopla or really transforming, I think the future is clear: real-time’s most impact will be on search.

And Google is showing up signs of distress.

First they tried to buy Twitter. That was the best move they could’ve tried. Unfortunately its founders were not impressed and really believed in their company. Reportedly they said they wouldn’t sell for a billion dollars.

Google could just scoff and carry on, right? Wrong. They need real-time because that’s where search is moving.

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Why Ranking Matters

October 15, 2009
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We live in a world full of statistics. We’re always measuring ourselves against our competitors and most of the time success is tied with performance and relative positions.

The web is specially a place where everything is measurable. Every click, visit, pageview, source can be added, combined and reported.

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Google Wave Will Be What We Want it to Be

October 13, 2009
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I think a lot of people have already dismissed Google Wave before it has had a real chance to show what it can do for communication, myself included.

Maybe it was because I didn’t fully grasp it, and I think a lot of influential bloggers are on the same boat. Some are calling it a marketing ploy Google did to dismiss Microsoft’s Bing launch.

The same day Bing launched Google pre-released Wave. They had a conference, demoed the product (that they admitted was not ready for release) and got everyone very excited. This is a classic product marketing move.

Give me a break!

The truth is Google Wave is a diamond in the rough. It’s hard to see the diamond when we have all this hype surrounding the way it has been pre-released and how many problems the client has.

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What Has Google Wave Done to Us?

October 1, 2009
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Has the Geek world gone mad?

Since Google’s announcement of their messaging-slash-mail-slash-wiki-slash-platform, otherwise known as Google Wave, the world has been impatiently waiting for its release.

Unfortunately Google is making us to get down on our knees to get it. Hell, some people are ready to pay $27,000 to get it. Others are, I have to say it, abusing people to subscribe to their blogs, newsletters, marketing ploys to have a shot at one invite.

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With FriendFeed Out of the Way, Google Reader Has a Golden Opportunity

August 10, 2009
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This day has had a whirlwind of activity in many fronts. For the first time in the history of this blog I’m going to post twice in the same day.

But the news that Facebook acquired FriendFeed is really a shock for a lot of people.

You will be reading in the next couple of days a lot of information of what happened, why it happened, and what’s part of the deal.

I will summarize it in three short points and one possible once in a lifetime opportunity for Google Reader.

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PubSubHubbub + Wordpress + Feedburner + FriendFeed = Realtime Awesomeness

July 27, 2009
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PubSubHubbub is a fancy name for a rather new protocol being promoted by various services like FriendFeed, which allows you to receive updates of RSS feeds without polling.

Basically it will allow blogs and readers to communicate real time, in a push-like method, like instant messaging, and not via pulls like the way it happens now (which can take minutes or even hours).

The cool thing about PubSubHubbub is that it works on top of existing protocols (in this case Atom) so readers and source don’t have to change much. The only thing you need is to notify a server that you published and the clients have to be subscribed to that server. Dave Winer has a good, deeper, explanation of how it works.

In this tutorial I will show you how to implement PubSubHubbub in a self-hosted installation of Wordpress, using Feedburner for feed distribution and FriendFeed as the receiving client. With this system in place, your blog posts will appear in your FriendFeed in a matter of seconds.

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Google Voice App Just Killed the Telcos and Skype

July 15, 2009
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Forget Google Wave, the Google Voice Application for Android and Blackberry (with an iPhone version on the way) will be the communications revolution that will engrain Google into our daily lives.

Om Malik puts it right: Meet Google, Your Phone Company.

Why is it that revolutionary? It’s all in one little dialogue that pops up when you’re setting up your phone, which has three options (I will change the order for dramatic purposes):

  • Do not use Google Voice for any calls (Acees Google Voice messages only)
  • Only use Google Voice for international calls (Get low-priced international call rates)
  • Use Google Voice for all calls (Display your Google Voice number as called ID)

Yes, the last option means that your mobile line becomes the least important part of your cell phone. It’s just the dumb pipe to connect you to Google Voice. If I were to port my cell phone number to Google Voice (which will be an option soon) I would be able to switch phone companies without any regret, because Google Voice is now my main switchboard.

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