From the category archives:

Social Media

Five Tips to Thrive on Google Buzz

by Jorge Escobar on February 11, 2010

With Google Buzz, users have found their inboxes converted instantaneously into a social hub. Google’s bold move has turned the web into a whirlwind of blog posts appraising or criticizing the service.

I will leave that part out of this post, as I feel it’s not really fair to evaluate a service that has two days of life, but rather will concentrate on some of the ways you can maximize the use of Buzz if you want to give it a try.

Hide your following/followers

So I agree it is not a good thing to show to the world the contact info and email (Google profiles are generated from your Gmail account). Because Buzz is not centered on follower numbers (like Twitter is) you should definitely and first of all hide that information.

The way to do that is by editing your Google profile and checking off the option “Display the list of people I’m following and people following me”.

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That way anyone visiting your profile won’t be able to see your contact cloud and you can be safe they won’t get spammed because of you.

Keyboard shortcuts are your friends

Using Buzz with your mouse (or touchpad) can be a pain, as posts can be short or long based on the number of comments they have and embedded media.

If you are a Google Reader power user, you already know about the keyboard shortcuts there. You’ll be happy to know that they too work on Buzz.

First, you need to enable keyboard shortcuts on Gmail. Just go to the Gmail settings page and enable keyboard shortcuts.

These are the two keyboard shortcuts I use the most: “n” and “p” allow you to move to the next and previous buzzes. You will see a little arrow on the left top side of the buzz to let you know which one is selected. That way you can navigate through the buzzes fairly quickly.

The second one is the “m” key, which mutes a buzz. That way, if you are not interested in the comments or activity of a buzz, you just mute it and it will be forever archived, unclogging the good stuff you do want to follow. I also believe by muting buzzes, Google’s system can start to learn what’s interesting to you and what isn’t (although that’s more of a hunch than a statement, maybe someone from Google can confirm that).

Don’t import echoes

One thing that gets really annoying is echoes of content from the same source. For example, if you are importing your Google Reader items to Twitter and you are also importing Twitter to Google Buzz, users will see your shared Google Reader items twice. Same goes for FriendFeed (it’s usually a safe bet to not import FriendFeed into Buzz, unless you’re just posting original content there). Just make sure you’re bringing the good stuff just once to your buzz community.

Post from email

A really cool feature that Buzz offers from the get-go is email posting. Just email to buzz@gmail.com from your Gmail account (either web or mobile) and the Subject of your email becomes the title of a new buzz. You can also attach a picture file and it will be added to your buzz.

You can also fine tune who sees those email posts, by going to your “Connected Services” page (just make sure you’ve posted at least one buzz email) and select which group sees those.

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Filters are your friends

There are some cool things you can do with filters, both in Gmail as well as in the Buzz search areas.

As indicated by Lifehacker’s Adam Pash, you can have buzzes skip your inbox, so that you’re not distracted by those notification emails.

However, I changed it a bit, because I wanted two labels: one with the buzzes I had participated in and another where I had activity of buzzes I started.

For the first one, I did created a “Buzzes” label, doing a “-From:Jorge Escobar” (notice the minus sign on the front of the name) on the To: and “label:buzz”.

For the second one, I created a label called “My Buzzes”, where I put the “From:Jorge Escobar” and the “label:buzz”. This mimics a little bit the FriendFeed “My Discussions” page.

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Another cool tip I learned from my friend Stefan Svartling is the filtering by services. For example, on your Buzz Search input, you can type “jungleg -twitter” and it will show all of my buzzes excluding the Twitter posts. You can filter other services like flickr, picasa, etc. Maybe someone can post a link to what all the services names are.

I am excited of what comes down the road with Google Buzz and I’d love to hear other tips you find out as you discover the service.

Remember to connect with me using my Google Profile.

Happy Buzzing!

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Twitter Retweet: A ‘Like’ Function in Steroids

November 11, 2009
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One of the pillars of Social Tools is discovery. You have built a network of like-minded (or influential) people around you, you start striking conversations with them and you start getting the feel of belonging.

But of course, your network is 10 times bigger and more interesting, because of the second and third levels of people’s connections.

“Like” is one of the killer features of FriendFeed. It allowed me to discover new people’s content and I made really close connections to dozens of them. Facebook eventually copied the functionality, even though is not as useful in context as FriendFeed’s.

Since the beginning of Twitter, people found a way to hack the system, by introducing the ‘@’ sign to address users and putting ‘RT’ in front to give attribution of an interesting piece of content.

It took a while, but Twitter has finally given us a way to standardize the process and support it from within its data model. And it’s still called the same: Retweet.

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Have Fun and A Community Will Follow

October 29, 2009
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When you are trying to create a community around your brand (personal or corporate) there is an important consideration that you need to have in mind.

And that is your “fun factor”.

I’m not sure if it is something we are programmed to detect (like those tales of pheromones and the cavemen and stuff) but I think people like to hang around happy individuals or fun brands.

If you are writing content, uninspired or because you’re doing a chore, or meeting numbers, or increasing followers, people will smell your fakeness from a mile.

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Mobile is About to Explode, Is Your Startup Braced?

October 20, 2009
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Mobile computing was a segment that was very much in Yahoo!’s roadmap when I worked there back in 2005. The problem with mobile was the variety of cell phone manufacturers and carriers which made it close to impossible to develop anything that looked like something useful.

Fast forward an outstanding 4 years and we see a completely different picture, thanks to the two major punches we’ve all witnessed: Apple’s iPhone and Google’s Android. It is not crazy to know that mobile is poised to surpass PC’s as the main consumption point for users. Just read this quote from Google’s CFO in their most recent earnings call:

On a quarter over quarter basis, mobile searches grew 30% on Google. It tells you something about the mobile space, the smartphones, and how they are transformative. They are basically transforming how people live on a mobile basis. If we move forward the adoption of these mobile phones by lowering the cost because it is open source, think of how many searches that will produce.

Google’s CEO mentioned on the same conference call that “Android Adoption is About to Explode”. Some reference that Schmidt was talking about Verizon’s launch of the Motorola Droid, the best competitor, according to people who have tested it, to the iPhone.

I disagree. I think Schmidt is looking at the big picture.

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What Has Google Wave Done to Us?

October 1, 2009
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Has the Geek world gone mad?

Since Google’s announcement of their messaging-slash-mail-slash-wiki-slash-platform, otherwise known as Google Wave, the world has been impatiently waiting for its release.

Unfortunately Google is making us to get down on our knees to get it. Hell, some people are ready to pay $27,000 to get it. Others are, I have to say it, abusing people to subscribe to their blogs, newsletters, marketing ploys to have a shot at one invite.

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Check the Expiration Date on Your Favorite Startup

September 22, 2009
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Rob Diana has a provocative post today titled “What Do We Expect From A Startup Exit?” where he puts forward the thought that users should not expect startups to become multibillion corporations, but that exits are something that should be part of their lifecycle.

In effect, users should adopt products like they buy milk: checking their expiration date.

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Distributed Social Networking Might Be Dead On Arrival

September 15, 2009
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Blogs and geeks are buzzing (now you understand the picture above) about the release of FriendFeed’s web server code, named “Tornado“.

Tornado is an open source version of the scalable, non-blocking web server and tools that power FriendFeed. The FriendFeed application is written using a web framework that looks a bit like web.py or Google’s webapp, but with additional tools and optimizations to take advantage of the underlying non-blocking infrastructure.

Two of FriendFeed’s team members have moved their blogs to this new server technology.

The fact that anyone can download this piece of software opens the possibility that anyone can create the next FriendFeed, or maybe, if one stretches its developer’s mind, make it serve a thousand servers, talking to each other, finally giving way to the ever evading concept of Distributed Social Networking.

Of course, it’s not that simple.

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I’m A Social Media Castaway

September 14, 2009
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This is my first post in a month and I wanted to look back at what’s happened in the social media environment in the last 30 days.

Basically, nothing.

The truth is I needed a break, because (I’m sure you’ve heard it before) keeping up with social media can have its toll on your productivity.

Sometimes I think the whole thing goes out of hand.

You need to be up to speed with hundreds of friends, keep with hundreds of feeds, update your blog several times a week, and then there’s work and family.

I felt guilty, lost and anxious. What are they talking about? Do they miss me?

But I needed to get things done. There was a huge relaunch happening. A new project being developed. A site that was closing.

Today I feel more balanced.

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How to Bring Some FriendFeed Love to Facebook

August 15, 2009
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As every other FriendFeeder out there, I wanted to start the slow and painful migration from FriendFeed to Facebook (ironically FriendFeed staffers are moving as well) and of course, it’s been a rocky ride so far. I don’t feel quite as home, and the lack of real time kills me at times, but I wanted to share with you how I’ve managed to make an initial comfortable nest on the new tree.

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After FriendFeed’s Sale, Trust In Social Sites Has Been Shattered

August 11, 2009
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It’s day two of the nightmare that started yesterday. I have been following comments, posts, news and feeds and one thing is certain.

People are mad.

Some users, like OurDoing’s creator, Bruce Lewis, haven’t been able to sleep. He wrote about his anger on a post on his blog, which caught the attention of some of the FriendFeed execs. You have to read the conversation as this is going on realtime, but it’s really amazing stuff that’s going on, it’s almost like looking at the disintegration of the Death Star in slow motion.

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